How to avoid the 3 biggest Facebook for business failures

When first starting out your business, one of the first steps you need to take is by using the worlds' largest social media platforms, Facebook to market your Facebook for business. You start off by deciding to create a Facebook page, put up your logo, and let your family, friends, and customers know about your Facebook fan page, as you start using other business strategies.


In the beginning, you'll start engaging with new fans and hoping to have fun conversation with others about your products and services, and while adding your own personality, you're starting to understand how important using Facebook for business really is.


In only a few months later, you start to become distraught over 3 huge problems.


Your fan base is not growing as quickly as you once expected it would.


Your page is not getting as much attention.


Your fan page is dead, without any live interactions going on.


You're soon dealing with what is now to come. It's not as much fun anymore and becoming a fustration and a burden. Many businesses have found themselves in the same situation when starting out with social media marketing. The merry months are long gone, and you're now left with the burden of keeping up your fan page. Your fan page suddenly feels awkward, by you and your fans.


Create discipline around your social marketing media efforts


Facebook marketing requires as much effort as any other marketing plan and should be treated with the same respect. You need to have a clear goal, set structure, and ready with an execution plan. For savvy business owners? You need to add metrics on top of that list.


Your marketing efforts need a clear and effective way to track its effectiveness, and the return on investment. A "rinse and repeat" type of strategy is the most efficient way for testing, tracking, analyzing, and re-positioning. With this, you have the key to marketing success. Facebook, twitter, linkedin, youtube, and your website, are all platforms where it is crucial to have some type of metrics in place.


Not paying attention to these important notes could allow your business to fall to these three failures:


Failure #1: Failure to understand how to market on Facebook


Failure #2: Failure to effectively run promotions on Facebook


Failure #3: Failure to achieve high traffic potential to your fan page


No one is destined for failure. Let's explore a few business tips we can implement to avoid failing in social media marketing, especially when it comes to facebook for business.


How to avoid failure #1: Failure to understand how to market with Facebook advertising


Every marketing effort needs a plan. Here are 2 important tips that you can modify and apply to your business.


1. Do not write too many posts. This rule is dependent on your industry and the level of engagement you have with your fans.


2. Know what and why you're writing. Use this “5 Quick Tips on Fan Page Wall Posting”:


Keep it interesting.


Be intriguing.


Make your wall post comment-able.


Comment on the comments.


Sprinkle here and there a shameless plug on your business product or service.


Important Note: Track your shameless plugs. This is where metrics will come into play. It would be good to add a link that goes through some sort of tracking (analytics) service.


How to avoid failure #2: Failure to effectively run promotions on Facebook


One of the biggest mistakes can be made when businesses make their fan page is a lack of 1) Eye-appeal and 2) Intrigue


Create Eye-Appeal & Interest in Your Fan Page


Many businesses use their wall as a way of attracting their fans. Ask yourself, is a wall really something that is going to grab your attention? A simple news feed has no qualities that will set you apart from the rest of the shuffle of business pages. It's simply a bunch of text, sprinkled with a few pictures and some video.


The way smart businesses present themselves is with their best foot forward. Instead of sending new visitors to their wall, they send them to a landing page that has eye-catching design and an intriguing message. That message usually encourages visitors to click on the “Like” button in order to enter the particular fan page.


Create Engagement While Collecting Intelligence


How about taking a step further and capturing valuable data from your fans? Lead generation is turning a visitor into a prospect. Capturing information like a name and an email address, they are giving you permission to contact them outside of facebook.


Create reciprocity on your part like running campaigns, such as contests, sweepstakes, pools and surveys along with gathering user data in return for asking them for their information.


Executed efficiently enough, fan engagement can turn into leads, ultimately ending to more traffic to your website where the returns on this efforts can be limitless.


How to avoid failure #3: Failure to achieve high traffic potential to your fan page


This last failure to avoid goes off of the previous point. If you don’t have a way to engage fans while capture their data, then the burden of getting traffic to your fan page is solely yours. However, if you plan things correctly, you will create such enthusiasm for your fan page that your fans will tells their friends about it.


This is what we at VionicApps. com call a “Viral Frenzy”.


The difference between traditional online advertising and social media marketing is the viral factor. It takes creativity on your part, but just like in mastering anything else, you have to work through it, practice a lot, and then you will start to get the hang of things.


If you would like to create an engaging fan page that collects user data for your marketing, then take a look at the two ways we can help you.


Self-serve Engagement & Data Capture Campaigns with iDesign


iDesign is ideal for businesses looking for an affordable solution and have a staff person to create Fan Page Campaigns.


Customized Solution with vDesign


vDesign is perfect for social businesses with larger budgets who are looking a customized, branded design for their fanpage campaign.

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by: Valerie Kay Jimenez
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About the Author

Source: How to avoid the 3 biggest Facebook for business failures I am committed to learning and applying the powers of social media marketing efforts to help clients ready to take their business or brand to the next level. Vionicapps is a customized solution to help you stay a step ahead on your social media venture, and iDesign is a perfect tool to create campaigns that increase your fan base. vionicapps.com

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