How did Blue Mountain Cards survive the dot com

What is Blue Mountain Cards? It all started back when ecards became big in the 1990s. Im not sure exactly how they built a business model on the idea of giving away a free ecard, but they did. Business models based on advertising revenue were quite frequent back then. This is a difference with todays focus on real revenue. However, there are some painful similarities in web 2.0 to this idea of building big applications that will make money only from advertising.
The ecard space is a funny one. This is the space that is eating the lunch from the old paper greeting card space thats been around forever and a day. In some ways its a normal case study of technology advancement over a paper based product. But you should look deeper. eCards are not exactly the same product as paper greeting cards. Paper cards come from a store and require you to mail them. An ecard comes from a company like Blue Mountain Cards and is completely electronic. In this way, its a real product transition. So in essence, the technology is really impacted the very product. You see this also in pcs, telephones, tvs and other electronic products.
How exactly did blue mountain cards dig out of this hole? Im not entirely sure, but I think that Blue Mountain Cards had a serious lead going into the game. They planned well.. The top management at Blue Mountain Cards seemed to know that the ride would not last forever. So the company was sold while things were still really really hot in the dot com sector. An amazingly well-timed move. Ill bet many people wish they had that type of timing.
How is that in 2008 Blue Mountain Cards is still a going concern? One view is that the original builders of the business picked an once-in-a-lifetime period to exit the business and made an unprecedented amount of money.. However, these were experience people who were also making a serious move in a serious industry. This is not a small business. Regardless of their underlying financials, this business made a name for itself in a multi billion dollar business space. I am betting that this is why they are still around today. They built a brand and have a name worth something. The part that is not text book is how Blue Mountain Cards got out at the top of the market. We should all be so lucky in our careers.

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by: al.sones
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Find more info on blue mountain cards, try sendpapercards.com.

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