Blue Mountain Has Revolutionized the Greeting Cards Industry

Blue Mountain spreads joy not only through its e cards, but through its books, calendars and posters that feature poetry and prose written over colorful nature backgrounds. There are over 1,000 Blue Mountain e card designs to choose from and send electronically to a friend or family member to mark a special holiday or occasion. Blue Mountain cards are not limited to the English language, either; you can send greetings in several different languages.
The Blue Mountain cards company was started in the early 1970s by Boulder, Colorado couple Stephen Schutz and Susan Polis Schutz as a vehicle for their hobbies (illustration for Stephen, poetry for Susan). They began by combining Stephens artwork and Susans free form poetry to create poster prints that embodied their shared feelings about life, love and nature, very much in keeping with the hippie culture of the time. Blue Mountain was originally conceived as a poster print business after Stephen and Susan persuaded a local Boulder bookseller to sell several of their prints on consignment. The popularity of the posters convinced Stephen and Susan to offer them to other stores in the area, and the business soon took off. The parent company, Blue Mountain Arts, was officially formed in 1971. Stephen and Susan travelled the country selling their art, and business expanded so much that they soon branched out into gift books, calendars and stationery. Not long afterwards, they also transferred their art to Blue Mountain greeting cards. In fact, they were responsible for introducing the all occasion blank greeting card to the public. The company was also responsible for introducing expressive free form poetry to their cards, replacing the traditional, formal rhyming messages used up to that point.
In the 1990s, Blue Mountain Arts introduced another greeting cards innovation: the electronic greeting card, launching their free e card website in 1996. The electronic greeting card concept grew from the Schutz family practice of keeping in touch with their college age son through electronic messages and greetings. Once again, Blue Mountain cards, through its e cards line, was an innovator. They offered their e cards for free, and they allowed the sender to add personal greetings to the card rather than select from a collection of stock messages. The recipient received an email notification of the card and accessed it through an attached link to the company website. Greeting cards were never so easy to select and send.
Through the e cards website, Blue Mountain cards can now be sent in any number of languages all over the globe.

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For more on brithday cards, visit sendpapercards.com/index.cfm?Online-greeting-cards-for-free&AID=44.

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